Legal
Marketplace Partner Privacy Notice
For restaurants and stores selling on the Smart Eatx marketplace, and their staff
Last updated 10 November 2026
1. Who we are and who this covers
We are Smart Approaches Limited, trading as Smart Eatx, a company registered in England and Wales (company number 14796914), whose registered office is at 4 Admiral Way, Regus House, Doxford International Business Park, Sunderland, Tyne and Wear, SR3 3XW. We decide how and why the information in this notice is used, so we are its controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
It covers the people connected to a business that sells on the Smart Eatx marketplace: owners, directors and partners, managers, staff with Dashboard or POS logins, and the contacts we deal with. If you're a sole trader, your business details are also your personal information.
Customers' information is covered by our Customer Privacy Notice. If we provide your own branded app, our Custom App Privacy Notice covers that service.
Contact us about your information at hello@smarteatx.com, or write to us at our registered office.
2. What we collect and where it comes from
| Information | What it includes | Where it comes from |
|---|---|---|
| Business and owner details | Business name, address and location, the owner's name, email address and phone number, and your logo and information for riders | You, when you join and later |
| Managers and contacts | Names, email addresses, phone numbers and job titles | You |
| Payout details | Bank account name, account number and sort code, whether the account is a company's or an individual's, your Stripe account reference and payout history | You and Stripe |
| Identity checks | Stripe asks the business and its owners for identity and business details, such as dates of birth and addresses, to open your Stripe account. Stripe may tell us whether its checks are complete | You, given to Stripe |
| Staff logins | Name, email address, phone number, role (owner, kitchen or cashier), the stores the login can use, the password (stored only in a scrambled form we can't read back), and two-step sign-in methods such as authenticator apps, passkeys and recovery codes | You and your staff |
| Sign-in and security | When and how someone signed in, IP address, browser or device type, and failed sign-in attempts | Your devices and our systems |
| POS devices | Notification tokens, the type of device and the app version | The POS app |
| Order activity | Orders received, timer extensions, when orders were marked ready, and what was picked and packed for grocery orders | The POS and Dashboard |
| Messages | Texts and emails we send about late orders, changes to payout details and invitations, and your emails to us | Our systems and you |
| Hygiene rating | Your food hygiene rating, which is public | The Food Standards Agency, using the ID you give us |
3. How we use it, and our lawful basis
Our lawful basis is contract where we need the information to perform our agreement with your business (this covers you personally if you're a sole trader or partner). It's legitimate interests where we use the information of people who aren't party to the agreement, such as staff and managers, to run the service for the business they work for. Some uses are a legal obligation.
| What we do | Lawful basis |
|---|---|
| Set up and run your store, menu or catalogue, and your listing | Contract; legitimate interests |
| Create and manage Dashboard and POS logins, and send invitations and codes | Contract; legitimate interests (giving the business's staff secure access) |
| Send orders to your POS and Dashboard, with notifications | Contract; legitimate interests |
| Text and email the owner when an order is running late | Legitimate interests (getting orders to customers on time) |
| Give riders and Stuart couriers the owner's phone number as the collection contact | Contract; legitimate interests (smooth collection) |
| Pay you through Stripe, and keep payout records | Contract; legal obligation (accounting and tax) |
| Email every owner when payout details change | Legitimate interests (protecting your money) |
| Keep logins secure: two-step sign-in, limits on repeated attempts, and security records | Legitimate interests (preventing fraud and misuse) |
| Contact you about your store, these terms or a problem | Contract; legitimate interests |
| Show your hygiene rating on your listing | Legitimate interests (informing customers) |
| Run, fix and improve our systems, using technical logs and error alerts | Legitimate interests (a reliable service) |
| Deal with complaints, legal claims and regulators, and keep financial records | Legal obligation; legitimate interests (defending claims) |
If we email you news about our services, every email will let you opt out. If you're a sole trader or in a partnership, we'll only send it with your consent or where the law otherwise allows.
We don't use any special category data (such as health information) about owners or staff.
5. Information sent outside the UK
Some providers handle information outside the UK. When it goes to the European Economic Area, it's covered by the UK's adequacy regulations. When it goes to the United States, we rely on the UK's adequacy regulations for organisations certified under the UK Extension to the EUโUS Data Privacy Framework. Where a provider isn't certified, or the information goes elsewhere, we use the Information Commissioner's International Data Transfer Agreement, or its Addendum to the EU standard contractual clauses. Ask us if you'd like details.
6. How long we keep it
| Information | How long we keep it |
|---|---|
| Business, owner, manager and contact details | While you're on the marketplace, and for six years after the agreement ends, in case of claims. |
| Payout details and payout records | Six years after the end of the financial year they relate to, for accounting and tax. |
| Staff logins | Until the login is removed or the person deletes their account. Accounts are deleted 30 days after the person asks. |
| Sign-in sessions, with IP address and device type | Up to 30 days after the session ends. A session ends when the person signs out, or after 365 days at most. |
| Security records of sign-ins and failed attempts | While the login exists. When it's deleted, we remove the IP address and device details from them. |
| Order activity and late-order alerts | With the order's records: six years after the order. |
| Technical logs | About two weeks. |
We may keep information longer if we need it for a legal claim or a regulator, or if the law requires it.
7. Automated decisions
We don't make decisions about owners or staff based only on automated processing that have legal or similarly significant effects on them. Some things happen automatically, such as an order being marked ready when its timer runs out and late-order alerts being sent, but these are about orders, not decisions about people. Decisions to suspend or end a store's listing are made by our team.
8. Your rights
You have the right to:
- access your information and get a copy of it;
- correct information that's wrong or incomplete;
- erase it, where we no longer need it;
- restrict how we use it, for example while we check a complaint;
- object to how we use it where we rely on legitimate interests, and to direct marketing at any time;
- data portability, for information you gave us under the agreement;
- withdraw consent, where we rely on it, without affecting what we did before.
To use them, email hello@smarteatx.com. It's free. We'll reply within one month, or tell you within that month if we need up to two more months because your request is complex. We may ask you to prove who you are. Some rights are limited; for example, we must keep payout records for tax.
Owners can remove staff logins from the Dashboard, and anyone can ask us to delete their own login.
9. Do you have to give us your information?
To sell on the marketplace, a business must give us the owner's contact details, its address and its bank details, and complete Stripe's checks. Without them, we can't list the store, book riders or pay you. Each person who uses the Dashboard or POS needs a login with their name and email address.
10. Keeping it safe
Information is encrypted on its way between your devices and our servers. We store passwords and codes only in scrambled form, offer two-step sign-in and ask for it again before changes to money and team settings, and lock sign-in after repeated wrong attempts. The Dashboard keeps people signed in with a secure cookie, explained in our Cookie Policy.
Please keep logins personal, use strong passwords, and remove people who leave.
11. Complaints
If you're unhappy with how we've used your information, please tell us first at hello@smarteatx.com. We'll acknowledge your complaint within 30 days and try to put things right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.
12. Changes to this notice
We'll update this notice when how we use information changes, and show the date at the top. If a change is important, we'll email the owner.
Questions about this document? Email hello@smarteatx.com. See all our legal documents.