Legal
Custom App Privacy Notice
For restaurants with their own Smart Eatx app and website, and their staff
Last updated 10 November 2026
1. Who we are
Smart Eatx is run by Smart Approaches Limited, trading as Smart Eatx, a company registered in England and Wales (company number 14796914), whose registered office is at 4 Admiral Way, Regus House, Doxford International Business Park, Sunderland, Tyne and Wear, SR3 3XW. We're the controller of the personal data described in this notice. That means we decide how and why it's used, and we're responsible for it under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Contact us about anything in this notice at hello@smarteatx.com, or by post at our registered office.
2. What this notice covers
This notice covers the people who run a restaurant on our Custom App: its owners, managers and staff who use the Dashboard, the POS and kitchen system, and their logins. Our Custom App Terms are the contract with your restaurant.
It also explains, in Your customers' data, how we handle the data of your restaurant's customers in its branded app and website.
Other notices cover other things:
- orders through the marketplace, the Marketplace Business Privacy Notice and the Order Food Privacy Notice;
- deliveries we carry out, the Business Delivery Privacy Notice;
- enquiries and demo requests through our website, the Website Privacy Notice.
3. What we collect about you
| What | Examples | Where it comes from |
|---|---|---|
| Contact details | Name, email address, phone number, job title | You, or the owner or manager who sets up your login |
| Business and payout details | Business name and address, the owner's details, bank account name, number and sort code given for payouts, and the status of the restaurant's Stripe account | You, and Stripe |
| Login and security | Email address, password (stored only as a hash), role, two-step sign-in methods (authenticator apps, passkeys, codes by email or text), sessions, and the IP address and browser used for account events | You, and the devices you sign in on |
| Activity | What you do in the Dashboard and POS, such as moving orders on, sending refunds, recording till payments and changing staff | Your use of the service |
| Devices | Device type and a push notification token, so the POS can alert you to new orders | The POS app |
| Messages | Emails and conversations with us, and the alerts we send about orders that haven't moved | You, and us |
Stripe's checks. Stripe collects identity details from the restaurant's owner, such as date of birth and identity documents, to approve its payout account. Stripe does this as a controller in its own right, under its privacy policy. We see only the account's status and what Stripe tells us.
4. How we use it, and our lawful basis
The UK GDPR says we must have a lawful basis for each use of your data. Where your restaurant is a sole trader or partnership, our contract is with you. Otherwise it's with your restaurant, and we rely on our legitimate interest in providing the service it has asked for.
| What we do | Lawful basis |
|---|---|
| Set up and run your restaurant's service: logins, the Dashboard, the POS, the app and website | Contract, or legitimate interests (providing the service your restaurant asked for) |
| Pay your restaurant, keep payout and financial records, and meet tax and company law | Contract; legal obligation |
| Keep logins and the service secure: two-step sign-in, a record of actions, fraud prevention | Legitimate interests (security); legal obligation (keeping personal data secure) |
| Text and email owners when an order hasn't moved after its preparation timer | Legitimate interests (getting customers their orders) |
| Tell you about changes to the service, our terms or our fees, and about incidents | Contract, or legitimate interests |
| Help you when you contact us | Legitimate interests |
| Send news about our products to business contacts | Consent where the law requires it; otherwise legitimate interests. You can opt out in every message |
| Deal with legal claims, and comply with the law and regulators | Legitimate interests; legal obligation |
Where we rely on legitimate interests, we've balanced them against your rights. You can ask us for details, and you can object.
We don't make decisions about you based solely on automated processing that have legal or similarly significant effects.
5. Your customers' data
Your customers sign up and sign in to your branded app and website in your restaurant's own sign-in space, separate from the marketplace and from every other restaurant. Their profiles, addresses and orders are kept for your restaurant alone.
For this data, your restaurant is the controller and we're its processor. We process it only on your restaurant's instructions, under the data processing schedule in our Custom App Terms. That schedule lists the sub-processors we use and our security measures.
This means:
- your restaurant's own privacy notice tells customers how their data is used, and they should contact your restaurant with questions;
- if a customer contacts us about their data, we pass the request to your restaurant and help it answer;
- we never use your customers' data for our own marketing, or sell it.
We act for ourselves, as a controller, only when we carry out deliveries; when we take card payments on our Stripe account and keep the records the law and card scheme rules require; when we protect the service from fraud and attacks; and when the law requires it.
Your website includes a template privacy policy in your restaurant's name. Check that it's accurate for your restaurant, and tell us what to change.
7. Transfers outside the UK
Our servers are in the European Economic Area, which the UK recognises as protecting personal data adequately. Some providers, such as Twilio, Google and Slack, may process data in the United States or elsewhere.
When data leaves the UK, we make sure it's protected: by UK adequacy regulations (including, for certified US companies, the UK Extension to the EU-US Data Privacy Framework), or by the International Data Transfer Agreement or the UK Addendum issued by the Information Commissioner. Ask us for a copy of the safeguards that apply.
8. How long we keep it
| Data | How long |
|---|---|
| Your login | Until it's removed or your restaurant leaves. If you ask us to delete your account, it's erased 30 days later unless you sign in again before then |
| Ended sign-in sessions | 30 days |
| The record of account events | For as long as the account exists. When an account is erased, we keep this record without your IP address and browser details |
| Contact and business details | While your restaurant uses the service, then 6 years |
| Payout and financial records | 6 years after the end of the financial year they belong to |
| Order alerts we sent you | 12 months |
| Emails and conversations with us | 2 years after the matter is closed |
We keep data longer only if the law requires it, or to deal with a legal claim.
9. How we protect it
We protect your data with encryption in transit, passwords stored only as strong hashes, optional two-step sign-in for every login, and role-based access for our own staff, who must use two-step sign-in and whose actions are recorded. Each store's data is kept apart from every other store's.
Please help by keeping your password private and turning on two-step sign-in.
10. Your rights
You have the right to:
- get a copy of your personal data;
- have inaccurate data corrected;
- have your data erased, or its use restricted, in some circumstances;
- object to our using it on the basis of legitimate interests, and always to direct marketing;
- receive data you gave us in a portable format, in some circumstances;
- withdraw consent at any time, where we rely on it.
To use these rights, email hello@smarteatx.com. We'll answer within one month. If you're one of your restaurant's customers, please contact the restaurant first, as it's responsible for your data.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to put things right first.
12. Changes to this notice
We'll update this notice when how we use personal data changes, and change the date at the top. We'll tell your restaurant's owners about important changes by email.
Questions about this document? Email hello@smarteatx.com. See all our legal documents.